One of the things we get asked often is to help association’s with their blog – whether to set one up or to help revitalise what they already have in place. Today’s post is where we give you 4 easy, simple tips that you can put into action today to help improve your association’s blog.
Blogging for associations
1. Be Brief
Your blog post should be between 400 – 750 words and the recommended ideal word count is 500. However you still need to make sure there is plenty of useful information contained within this word limit.
We use a formula to ensure that each blog post is an effective tool and it goes as follows:
- Introduction – use this to grab people’s attention whether you tell a story or present a fact or a statistic.
- Transition – this is where you transisition into the actual body of the post and why the readeer should continue reading (i.e what they are going to get out of it)
- Body – the point of your post
- Finish – it is important to finish off with a clear call to action letting your reader know (in no uncertain terms) what you want them to do next. Do you want them to join your association or buy a product or even sign up for your newsletter?
2. Bullet points
With even such a small word count unless you break up the text in some way a blog post can look dry and unattractive to the viewer. Bullet points are a great way to emphaise your most important points and help to separate the text. They also have the effect of creating white space which is visually more appealing for readers.
Use bold text in your copy to pick out the top areas you want to focus on and guide your reader to the most important parts of your blog. Remember that in reality a lot of people won’t read through your entire post in detail – whether this is due to time restraints or even because they are reading on their mobile phone. Make it easy for them to pick out the important parts (this includes your call to action!)
We already talked about keeping your posts to a basic word limit but also think about the language you use – is it free of jargon and easy to understand? Once you have written your post, take a step back and think whether you can make it easier to read by using simpler language and shorter sentences.
We hope that you find this post useful for your association but why not contact us to find out how Claro can help transform your association’s blog?