Unless you are telepathic (and wouldn’t that be a good skill for an association manager!) then it is difficult to know what your members are thinking – especially your lapsed members.

And you need to know what they are thinking!

Your database is a key resource here and a source of strategic intelligence just waiting to be tapped.

A clear and carefully worded questionnaire can generate genuinely useful answers – helping you and your committee to determine the way forward for your association.

It can shed light on why your organisation is growing or dwindling and arms your committee with the information it needs to lead your association along the right path.

So what are you waiting for?