In a word ‘Yes’

To stay visible and plan for the future an association must focus on both membership recruitment and retention. It is important to practice good member management amongst those who are already part of your association but it is key that you are finding new people who want to join as well.

An active social media presence is one of the most important tools an association can utilise – acting as an extension to the wide range of activities you conduct to advance your mission and to attract new members.