Your website reflects the mission and priorities of your association. An out of date, poorly executed website looks bad and puts off potential members.

It is important to give your site a regular spring clean and not just to concentrate on the home page. Remember that people access the site by different routes so a strategy needs to be in place to keep your site fresh, updated and to keep it as a valuable marketing tool.

5 website check tips

1) Check bios and dates for the comment including an up to date photograph. A great time to do this is either before or after an AGM.

2) Remove all but the most current items of news as this will ensure your site looks fresh and up to date. Older items may still be interesting but may have outdated references to contacts, broken links and be confusing to the casual or new user.

3) If any items are of historical interest then they can be put into an archive clearly indicating their original publishing date.

4) It may be that your association provides legal information to its members and this needs to be pruned regularly. This prevents confusion and misleading information. Again any items of historical interest can be clearly dated and archived.

5) If you run events make sure they are either removed automatically or soon after the event if it is possible with your current system. If that isn’t possible then ensure that it is done at least annually.

Having even this basic system of website checks in place ensures visitors to your site will perceive it as a source of timely and relevant information and will keep coming back.