An effective Website Maintenance strategy is as essential as a spring clean of your house!
Websites need to be constantly monitored and maintained. Even if you have recently allocated resources to update the site a strategy still needs to be in place to keep your site looking fresh, up to date and a valuable tool.
Remember that a 2013 marketing benchmarking report listed an association’s website as the second most effective membership recruitment marketing channel – so these things are important!
Often attention is only paid to the most prominent areas of the site – especially the home page. But people access websites from different routes so it is important that all pages are given a regular spring clean.